Vollrath's 150th Anniversary: A Fresh Chapter in Quality, Sustainability, and Community
In a momentous celebration of its 150th anniversary, The Vollrath Company, a global leader in the foodservice and custom products industry, is proud to unveil a comprehensive brand refresh. This exciting update features a new logo, revamped mission, vision, purpose, and an inspiring tagline that encapsulates Vollrath's unwavering commitment to quality, sustainability, and community.
Erik Lampe, the CEO and president of The Vollrath Company, highlights the significance of this milestone, emphasizing how it reflects the company's evolution and growth over the years. The brand refresh serves as a tribute to the past and heritage while signaling Vollrath's dedication to shaping a dynamic future.
Evolution of Vollrath's Brand:
From its humble beginnings in 1874 as the Sheboygan Cast Steel Co. to officially becoming The Vollrath Company in 1908, the brand has evolved in sync with its business growth and geographic expansion. Today, the company stands as a symbol of adaptability and innovation, consistently meeting the changing needs of its customers.
Commitment to Quality and Sustainability:
Throughout its journey, Vollrath's logo and brand identity have been a testament to its dedication to quality and sustainability. At the core of The Vollrath Company's brand is a profound commitment to empowering stakeholders to create better workplaces, communities, and lives. This commitment finds expression in the brand's new tagline: Creating Better™.
Looking Ahead:
With a visionary goal to enhance lives globally, Vollrath eagerly anticipates the next chapter in its history. The company is poised to embrace sustainable growth across its diverse business sectors, spanning corporate, domestic, and international foodservice, as well as manufacturing services.
As Vollrath commemorates 150 years of excellence, the brand refresh marks a new era in its journey. The commitment to quality, sustainability, and community remains unwavering, and the brand's new tagline encapsulates this ethos: Creating Better™. To delve deeper into the new brand design and join in the celebration of the 150th anniversary, visit the Vollrath website for more information.
Learn more here: Vollrath Company - Home Page